Engagement timeline
  1. 2024 Q1Project Marginalia kicks off — literary shorts pipeline shipped from one input file. Cost per finished short drops below $1. The earliest end-to-end test bed for what the engine becomes.
  2. 2024 Q3Pipeline rebuild — ideation, voice, render, and upload merged into a single orchestrated graph. First version of what is now the workflow editor.
  3. 2025 Q1Project Atrium begins — eight-creator network operating on the new engine. Adds the device-farm warmup loop, per-account proxy isolation, scoped review queues.
  4. 2025 Q3Boswell launches publicly at joinboswell.com — first brand to run on the engine in full daylight. Seven AI creators, daily output across YouTube, Instagram, TikTok.
  5. 2026 Q2boy.marketing spins out as the standalone product. Same operator, same engine, two new brands evaluating.
Selected work

Three engagements run end-to-end on the boy.marketing engine. Two are live; one is operating at maintenance volume. Identifying detail is removed where the brand is private.

hi@boy.marketing →

If you’re evaluating an agency, an in-house build, or an AI tool stack — tell me what you’re trying to do and I’ll tell you whether we’re the right fit.