Algorithmic marketing, with rizz.

An AI-native marketing system, born in the darkness, built for the light. We learned to win without Meta or Google in banned categories. Now any brand can run the same playbook.

Already running
15+
AI creators in production across the brands we operate
3
platforms, daily — YouTube, Instagram, TikTok
~150
posts shipped per month, fully automated

Public example: joinboswell.com — peptide brand growing on earned channels in a Meta-banned category. More work →

The model

In finance, Jane Street and Citadel spend billions hiding their signals. In marketing, the signals are public. We chase virality, replicate the format, and blast across your AI creator network before the market catches up — a legal front-running strategy in a more-regulated space.

What you get
hi@boy.marketing →

Currently taking on a small number of in-house marketing teams. Tell us what you’re working on.