Journal.

Operating notes from a one-person AI-enabled marketing agency. What we ship, what we get wrong, what we learned the hard way.

Operating notes

What an AI-enabled marketing agency actually ships in a year

A retro on shipping 1,800-plus branded shorts across two consumer brands with no in-house creators, no editors, and no agency-of-record. Cost basis, failure modes, and what was actually load-bearing.
Engineering

UGC at scale: rebuilding the creator pipeline for an eight-creator AI network

Why generic AI tools collapse at production volume, and the operations layer that lets a single brand sustain daily UGC output across YouTube, Instagram, and TikTok without a content team.
Strategy

Working alongside the agency stack: a year of operating notes from a solo AI marketing operator

Twelve months of running AI creator content alongside agencies, performance teams, and in-house creatives. What an AI marketing agency owns end to end, what we hand off, and where the lines actually fall.
Pipeline

Lessons from shipping 400 literary shorts on autopilot

Project Marginalia retrospective. One markdown file in, 409 voiced and captioned vertical videos out, marginal cost under a dollar. The first end-to-end test bed of what became the boy.marketing engine.

hi@boy.marketing →

If any of this maps onto a marketing program you’re trying to rebuild, tell me what you’re working on.