A new peptide brand needed a marketing program stood up end to end — no in-house content team yet, no creator roster, agency partners brought in only where they were needed. Goal: be on every short-form surface, every day, from launch.
| Sector | Consumer health · DTC peptides |
|---|---|
| Stage at start | Pre-launch. No creators, no content library, no audience. |
| Channels in scope | YouTube Shorts, Instagram Reels, TikTok — plus brand site and email. |
| Constraints | Compliance-sensitive vertical. No paid creator endorsements. Every claim reviewable. |
Seven branded AI creators. Each with a distinct visual identity, voice signature, content lane, and posting rhythm.
Personas mapped to brand themes (longevity, performance, recovery, healing, fitness, beauty, growth) so distribution covers the SEO surface, not just one angle.
Ideation → script → voice → image / keyframes → video → captions → multi-platform upload → analytics. Every stage automated; human review gates only where compliance demands it.
One run produces one finished, branded, captioned, uploaded short.
Daily posting cadence on YouTube Shorts. Weekly cohort fan-out to Instagram and TikTok. Owned-channel cross-posting to the brand site and email loop.
Sticker QR campaigns in NYC and SF route physical demand back to UTM-tagged landing pages.
Public proof: visit joinboswell.com and check any of the brand’s creator handles. The shorts you see are this engine’s output.
If you’re launching a consumer brand and need daily content from day one, this is the engagement we know how to ship.